Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom is creative director Alessandro Michele's first fragrance for the House. Envisioned as a thriving garden of flowers, Bloom is created to unfold like its name.

Celebrating the vitality and diversity of those who dentify with the House’s modern philosophy, the Gucci Bloom fragrances, wholly developed under Alessandro Michele’s vision, are for those who experience life and its fruits in order to bloom into their real selves.

Gucci Bloom Eau de Parfum 100ml

Notes of natural tuberose and Jasmine leave an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant that changes colour when it blooms, infuses a powdery, floral edge.

base note is Rangoon creeper

Gucci Bloom Profumo di Fiori Eau de 100ml

Staying true to the ingredients of Gucci Bloom Eau de Parfum, the new Gucci Profumo di Fiori perfume For Her heroes the fresh natural greenness, rich floral quality and creamy depth of Tuberose. Offering a radiant twist on the magnificent white floral signature of Bloom Eau de Parfum, Profumo di Fiori unleashes the addictive potential and magnetism of Tuberose Essence, blended with Jasmine Sambac Closed Buds and Jasmine Sambac Absolute for a more immediate and direct expression.

The accord of Bloom is enriched by the textured facets of Ylang Ylang and its warmth extended by a rich wave of Sandalwood and the smooth creaminess of Sun-Drenched Woody notes. Driving an elegant and distinctive trail, the Orris Concrete is blended with the resinous warmth of the Benzoin and softened with a sensual cloud of Musky notes.

Gucci Bloom Ambrosia di Fiori Eau de 100ml

The new fragrance Gucci Bloom Ambrosia di Fiori invites those who wear it to celebrate their true selves and the emotions they feel. Matching this expression, the perfume is deepened in a refined Eau de Parfum Intense

An imaginary garden redolent of flowers and plants in diverse types and colours, the original Gucci Bloom scent is the foundation of Gucci Bloom Ambrosia di Fiori. In the intensified take on this scent, the vibrant bouquet features new ingredients, including the rare and tenacious Velvety Orris, the root of Iris. The other new note, Damascena Rose is distilled from the most fragrant breed of rose, harvested in the early morning to give the powerful rendition of the flower. Instead of a classical pyramid construction of top, heart and base notes, the fragrance opens fully at once with noble and rare flowers: Jasmine Bud extract, Tuberose, Rangoon Creeper, Damascena Rose and Velvety Orris.